Program (Network), % higher Search Engagement than average Broadcast Primetime Program
The Bachelorette (ABC), 39% higher Search Engagement
Beat Shazam (FOX), 37% higher Search Engagement
Brooklyn Nine-Nine (NBC), 25% higher Search Engagement
The Ultimate Surfer (ABC), 23% higher Search Engagement
Bachelor in Paradise (ABC), 17% higher Search Engagement
The Wall (NBC), 17% higher Search Engagement
Riverdale (CW), 16% higher Search Engagement
A Million Little Things (ABC), 15% higher Search Engagement
Fantasy Island (FOX), 14% higher Search Engagement
America’s Got Talent (NBC), 14% higher Search Engagement
Read as: a viewer on ABC’s The Bachelorette was 39% more likely to engage with brands being advertised versus the average primetime broadcast program, based on Search Engagement, EDO’s proprietary measure of the increase in online search activity for a brand or product in the minutes immediately following a TV ad airing.
Data in perspective:
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For a second year in a row, The Bachelorette on ABC sweeps the top ranking for the summer’s most engaging primetime broadcast program.
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Two other ABC reality shows, The Ultimate Surfer and Bachelor in Paradise, were also among the top 10 most engaging programs.
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Three game shows appeared in the top 10, with Beat Shazam on FOX taking second place.
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While ABC and NBC dominated this summer’s primetime programming, Riverdale on CW made an appearance on the ranking with its season 5 debut in August.