Program (Network), % higher Search Engagement than average Spanish-language primetime program
¿Quién es la máscara? (Univision), 15% higher Search Engagement
Hercai: amor y venganza (Telemundo), 13% higher Search Engagement
Más allá de la duda (Discovery en Espanol), 11% higher Search Engagement
Intriga en el lago Erie (Discovery en Espanol), 11% higher Search Engagement
Las verdaderas mujeres asesinas (Discovery en Espanol), 10% higher Search Engagement
Instinto diabólico (Discovery en Espanol), 10% higher Search Engagement
Si nos dejan (Univision), 9% higher Search Engagement
Enamorándonos (UniMas), 7% higher Search Engagement
Expedición X (Discovery en Espanol), 6% higher Search Engagement
La desalmada (Univision), 5% higher Search Engagement
Read as: a viewer on Univision’s ¿Quién es la máscara? was 15% more likely to engage with brands being advertised versus the average primetime Spanish-language program based on Search Engagement, EDO’s proprietary measure of the increase in online search activity for a brand or product in the minutes immediately following a TV ad airing.
Data in perspective:
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The theme of this summer’s top ten primetime Spanish-language TV list is drama and mystery.
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The most engaging shows were a mix of genres, including reality, soap opera, crime drama, and supernatural documentary.
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Discovery en Espanol had five of the top 10 programs, with Más allá de la duda generating the highest Search Engagement.
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Telemundo’s Turkish soap opera Hercai: amor y venganza was a hit this summer since its debut in June. It will continue to air throughout fall 2021.